Market & Brand Strategy Highlights
From the past 20 years, below some brand and market strategy successes driven by a simple 3 step process:
1. Be honest and brave about where you are today & where you want to be tomorrow.
2. Re-frame the opportunities & issues, based on what are the business drivers and key category insights.
3. Have a ‘Bias for Action’ built around the 3 ‘S’s – Story, Speed, & Simplicity
Stoneleigh. Stonegrown
Made with the Magic of Sunstones – compelling brand proposition and market positioning in $15-20 delivered strong growth and #1 NZ brand in the $15-25 segment (or equivalent) in NZ, Australia, Canada, Sweden.
Lindauer Sauvignon & Lindauer Summer
Two first to world innovations that added 100,000+ cases to the Lindauer brand in less than a year and made it the #1 total wine brand in New Zealand (still or sparkling)
003
Ara Single Estate
Clear and compelling single estate brand proposition matched with a focused export and domestic market strategy grew the brand portfolio from 15,000 cases to 200,000+ in 4 years
004
Jazz apple
Cost effective global brand proposition development and global trade marketing roll out delivered the fastest growing top 5 apple brand in the world
005
China Market
Market understanding and focused speedy product portfolio development grew the total Babich portfolio in China from less than 20,000 to 70,000 cases
006
OTU Coastal Estate
Still a live project but clear brand proposition developed and focused export market approach. Brand portfolio now sold in 12+ markets around the world with double digit growth